AI VisibilityIndex 2026
Explore the strategies powering today's AI search leaders and get clear steps to build your own.
AI has rewritten the rules of search.
AI platforms like ChatGPT, Google AI Mode, Gemini, and AI Overviews are reshaping discovery through conversations and rapidly becoming the default search interface. Brand visibility is now the crucial measure.
Largest AI Visibility study we've ever built
Meet the new, definitive research into which brands are winning AI visibility and why.
AI Visibility Index2026 Study
- Discover the Universal 36 brands that won every month
- Uncover the strategies behind AI visibility leaders
- Get data-backed steps for building your AI visibility
How we track the brands AI recommends
Our AI Visibility Index shows which brands appear in AI answers and which sources those answers cite. Explore 22 industries across ChatGPT, Google AI Mode, Google AI Overview, and Gemini. Select a market and month to see:
Interested in how we created the AI Visibility Index?
Read the full methodologyEnterprise AI Optimization from Semrush
Built for brands who want to lead the AI search era. Control your visibility and eclipse competitors across markets and domains.
Request a demo
These brands lead the AI search race
Brand leaderboard
The top 20 most-mentioned brands for the selected market, month, industry, and AI platform.
Mentions
How often a brand is mentioned in AI answers for the selected market, month, industry, and AI platform.
Brand performance
See how often brands are mentioned and their domains are cited for the selected market, month, industry, and AI platform. A brand can be mentioned frequently without its website being cited as often, or cited frequently without being mentioned as often.
Mentions
How often a brand is mentioned in AI answers for the selected market, month, industry, and AI platform.
Citations
How often a domain is cited as a source in AI answers for the selected market, month, industry, and AI platform.
THE DEFINITIVE ANALYSIS OF AI VISIBILITY
See the patterns. Spot the gaps. And learn how to lead.
Get new results every month.
Users who search with LLMs are 4.4× more likely to convert than those using search engines.
AI-generated results are projected to overtake organic search traffic by 2028.
Every day, ChatGPT receives 2.5 billion prompts from over 190 million users.
See exactly who your brand is up against
Curious which competitors AI names alongside a brand? Use our explorer to find any leading brand’s closest competitors in seconds.
Brand co-occurrence
See which brands appear alongside your selected brand in AI answers for the selected market, month, industry, and AI platform.
Make all filter selections to display data
Want more actionable strategies to outpace competitors in AI search?
Download the latest studyLead the AI search era
Track brand mentions, sentiment, and competitors in real time.
Request a demo
See which sources fuel the most AI answers
Want to see ChatGPT’s favorite sources for finance? Find out in seconds.
Top 10 sources
The top 10 most-cited sources for the selected market, month, and industry. Sources are ranked by citation count within each selected AI platform.
Citations
How often a domain is cited as a source in AI answers for the selected market, month, industry, and AI platform.
Source
A website domain cited in an AI answer. Links to its pages may appear alongside the answer or in a separate source list.
Find the key sources and strategies that are shaping AI visibility in your industry.
Explore our latest researchHow brands compare across the four AI platforms
Compare the brands and sources that AI platforms feature in the selected market and month. See how much their top lists overlap in each industry, and whether the domains they cite also appear among the brands they mention.
Similarity of brand mentions
Compare the top 100 most-mentioned brands on two AI platforms for the selected market and month, broken down by industry. A higher overlap means more brands appear in both lists.
Mention-mention overlap
The number of brands shared by the two platforms' top 100 most-mentioned lists for the same market, month, and industry. This measures which brands appear in both lists, not whether they hold the same ranks.
Similarity of cited sources
Compare the top 100 most-cited sources on two AI platforms for the selected market and month, broken down by industry. A higher overlap means more sources appear in both lists.
Source-source overlap
The number of domains shared by the two platforms' top 100 most-cited lists for the same market, month, and industry. This measures which sources appear in both lists, not whether they hold the same ranks.
Overlap of top 100 sources and mentions
See how many domains appear in both the top 100 most-cited sources and the top 100 most-mentioned brands within the selected AI platform, market, and month. Results are shown by industry.
Source-mention overlap
The number of domains that appear in both lists for the same AI platform, market, month, and industry. A higher count means more domains are represented as both cited sources and mentioned brands.
Explore our latest research
Download our AI Visibility
Reports & Playbooks
Explore a deeper analysis and get actionable strategies on how to win in AI search.
Download for freeInterested in how we created the AI Visibility Index?
Read the full methodology