Top Insurance Websites in Portugal

Name: Top websites in Portugal (Insurance)
Creator: Semrush
License: https://sr03.toolsprism.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Portugal, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

bancobpi.pt

777.67K

74.9%582.49K

25.1%195.18K

↑0.48%

↓36.51%

Direct

bancomontepio.pt

670.32K

71%475.92K

29%194.4K

↓11.13%

↓12.99%

Direct

proteste.pt

519.12K

38.67%200.73K

61.33%318.39K

↑5.1%

↓45.83%

Direct

fidelidade.pt

454.89K

70.4%320.23K

29.6%134.66K

↑1.05%

↓8.06%

Direct

contaspoupanca.pt

409.19K

17.36%71.02K

82.64%338.17K

↑3.62%

↑7.32%

Direct

acp.pt

278.59K

31.27%87.12K

68.73%191.47K

↑17.72%

↓10.59%

Direct

bancoctt.pt

276.26K

56.12%155.04K

43.88%121.22K

↑28.04%

↑5.81%

Direct

multicare.pt

197.3K

19.45%38.38K

80.55%158.92K

↑71.3%

↓5.1%

Direct

tranquilidade.pt

186.08K

68.78%127.99K

31.22%58.09K

↓3.72%

↓5.71%

Direct

zurich.com.pt

173.62K

32.92%57.15K

67.08%116.47K

↑10.19%

↓1.59%

Direct

logo.pt

164.69K

28.83%47.48K

71.17%117.21K

↑83.59%

↓5%

Direct

okteleseguros.pt

155.87K

43.31%67.5K

56.69%88.37K

↓15.73%

↑1.38%

Direct

allianz.pt

138.45K

36.69%50.79K

63.31%87.66K

↑11.76%

↑10.13%

Direct

segurodirecto.pt

127.59K

38.06%48.56K

61.94%79.03K

↓41.3%

↓3.43%

Direct

advancecare.com

123.5K

49.55%61.2K

50.45%62.3K

↑0.53%

↑27.43%

Direct

asf.com.pt

119.68K

57.82%69.2K

42.18%50.47K

↓21.29%

↑9.28%

Search

ageas.pt

78.64K

48.94%38.49K

51.06%40.15K

↓17.81%

↓28.34%

Direct

mgen.pt

56.28K

47.16%26.54K

52.84%29.73K

↑25.76%

↓10%

Direct

segurnet.pt

54.21K

100%54.21K

-

↑17.17%

↑26.93%

Direct

aznet.com.pt

53.68K

84.93%45.59K

15.07%8.09K

↑22.62%

↓2.77%

Direct

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Key Insights on Top Insurance Websites in Portugal on September 2026

As of September 2026, bancobpi.pt leads Insurance in Portugal with 777.67K monthly visits. Its audience skews desktop-first (74.9% desktop / 74.9% mobile), and traffic is up month over month 0.48% and down year over year -36.51%. bancomontepio.pt holds second with 670.32K visits and a desktop-leaning mix (71% desktop / 29% mobile), while proteste.pt ranks third with 519.12K visits.

Across the leaders, japseguros.pt is the most mobile-first (100% of visits), whereas segurnet.pt is the most desktop-reliant (100%). Momentum favors q-r.to in the latest month (6,287.59%), while net-entreprises.fr shows the steepest pullback.

Acquisition patterns also differ: bancobpi.pt is driven primarily by search, bancobpi.pt by direct, and bancobpi.pt by referral; overall, 84 of the top 100 sites are direct-led, 7 are search-led, and 7 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Portugal